Simplified Curl Kit for Wavy Hair - Vegan & Cruelty Free

Curls ≠ Complicated: Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines.

Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. That's why our company name, LUS, stands for "Love Ur Self" - a reminder to love yourself a little more each day.

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: wash, condition, and all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best.

We put a lot of LOVE into developing our products, focusing on honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

The Ultra-Defining Curl Kit perfectly pairs our 3-Step System with our Irish Sea Moss gel to give your curls extra definition, moisture, softness, and shine. This customized routine is perfect for wavy, kinky-coily, or curly hair types, adding volume, definition, and bounce.

Our 3-Step System cleanses, conditions, and styles, while the Irish Sea Moss Gel adds definition, hold, and shine. The Deep Conditioning & Repair treatment fights dryness, damage, and frizz, nourishing your hair with Shea, Moringa, and Rosemary Oil.

Healthy Hair = Beautiful Curls. Each of our products is full of hair-nourishing nutrients that repair, strengthen, moisturize, and reduce breakage, leaving your curls soft, super defined, and full of shine.

Bring out the best in your natural waves, curls, kinks, and coils with our Ultra-Defining Curl Kit - the complete routine to help cleanse, condition, and enhance your natural hair texture for curls that are soft, shiny, and extra-defined. No crunch, no flakes, no residue.

Our curly hair products are never tried on animals, and they're also gluten-free, so you can rest assured they are suitable for sensitive skin. We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, and that's why we created these products to help bring out the best of your own unique curls.

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