Repair, Hydrate, and Style Curly Textures with Love Ur Curls LUS Brands All-in-One Styler

Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. It's so important we incorporated it right into our company name, LUS = Love Ur Self. So every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity. That's why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Clean, Quality Curl Care - that's what we're all about. Our products are infused with nourishing Moringa Oil and Shea Butter to repair, hydrate and style in ONE easy step. No stickiness, crunch, cast, or residue – just soft, beautifully enhanced natural curls.

Let loose your luscious ringlets and springy spirals with our effective All-in-One Styler. This curl-loving formula is full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving your curls soft, defined, and full of shine.

For touchable, defined curls, simply choose the customized hair care system that's made especially for your curl type. No crunch, no cast, and non-sticky - just the best of your unique curls shining through.

Our curly hair products are never tried on animals. They're also gluten-free, so you can rest assured that they are suitable for sensitive skin. We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

Visit the Store to explore our Curl Cult Faves and discover your curl type using our handy chart. Together, let's embrace the beauty of your curls and Love Ur Self a little more each day.

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